DIGITAL MARKETING 101

Digital Marketing encompasses a broad expanse of specific disciplines. In this course, we’ll take a peek into key areas that comprise the digital marketing arena from a top-line and holistic perspective. Take this course if you want a 360 degree understanding of the tools available to more efficiently help engage your brand’s target audience and sell product.

This course includes a top-line review of:

The Internet: Past, Present and Future
The Importance of Strategy
Permission and Privacy
Website Design and Functionality
Search Engine Optimization
Search Engine Marketing
Email Marketing
Performance Marketing
Social Networks and Virtual Worlds
Social Media Marketing
Behavioral Targeting

Cross-Channel Strategies
Web Research and Analytics
Testing and Optimization
Building an Online Marketing Plan

Online Gaming
Online Ad Creation and Design
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Need more information or have
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us.

Who should take this course?

Anyone who needs a comprehensive understanding of the components that comprise digital marketing and how the pieces fit together to impact sales:

CEO, COO, CMO
Brand Managers
Traditional and Interactive Agency Professionals
Media Salespeople
Young Professionals
Students entering the Digital Marketing Field

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Costs, Schedules and Dates

Session Length	Cost
3 day session	$1,850
5 day session	$2,600

Next Session will be in…
City: Atlanta, Miami and Charlotte
Dates: Week of March 14, 2011 and week of March 21, 2011
Sign up Today!
Note: Private training sessions for your company are available upon request. Contact Alison at ASheehan@firecrackerdigitalgroup.com for more information.