Firecracker Digital Institute


Digital Media 101: A Media Salesperson’s Guide to “The Basics”


Digital Marketing encompasses a broad expanse of specific disciplines such as Search, Social Media, Display, Mobile, Online Video, Gaming and more. For those with minimal experience in interactive media, understanding these forms of advertising can seem complex and daunting.


This course has been developed specifically for traditional media salespeople as well as those sellers new to interactive media. Our goal is to offer a deeper understanding of the current landscape in order to give sales people a competitive edge in today’s crowded media marketplace. We’ll take a peek into key areas that comprise the digital marketing arena from a top-line and holistic perspective as well as how to make your media offering more relevant and compelling.

 

What Will You Learn by Taking this Course?

By the end of the course, you will be able to intelligently discuss why and how your media offering can be integrated into a brand’s digital marketing strategy. We will also review methods to close the sale with key decision makers. Attendees of this class will garner a high-level understanding about:


  • The Internet: Where digital marketing has been and where it’s headed
  • The convergence of digital and traditional media
  • Search Engine Optimization and Search Engine Marketing
  • Email Marketing
  • Performance Marketing
  • Online gaming and Virtual Worlds
  • Social Media Marketing and key platforms like Facebook, Twitter, YouTube, et al.
  • Behavioral Targeting
  • Online Ad Creation and Design
 space
  • Web Research and Analytics
  • Testing and Optimization
  • Building an Online Marketing Plan
  • Cross-Channel Strategies
  • Positioning your media property with buying decision makers – tactics and tips
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Who should take this course?

Take this course if you want a 360 degree understanding of the interactive platforms, tools and planning processes being used by media planners today to engage their brand’s target audience and sell product. Most important, learn how to position your traditional or interactive media product to the people making important media buying decisions. This course is most relevant for:

  • Traditional and Interactive Media Salespeople
  • Young Professionals entering Interactive Media Sales
  • Students entering the Digital Media Sales Field
NOTE: Attendees, please be aware that reading assignments and homework will be required for these educational sessions.

Certification and Workbooks

Workbooks and Firecracker Digital Institute Certification Diplomas will be given out upon successful completion of this course.

 

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Costs, Schedules and Dates

Session Length Cost
2 day session
 $800

Next Session will be in…
City:  Atlanta, Miami and Charlotte
Dates:  Week of March 14, 2011 and week of March 21, 2011
Sign Up Today!
Note: Private training sessions for your company are available upon request. Contact Alison at ASheehan@firecrackerdigitalgroup.com for more information.