Faculty

David Rollo, Visionary and SVP, Director of Digital Media Strategy, 22squared agency 

A noted speaker and digital luminary, Dave is a marketing executive with
15 years of experience in team leadership, project management,
marketing, advertising strategy, creative design and direction. His expertise focuses within the realm of retail and interactive marketing,
e-commerce, brand development/marketing management and customer experience management. Dave has held executive management positions at major advertising agencies such as 22squared, FitzCo and Macquarium, He’s also worked for leading marketing companies like The Home Depot and Apple.

Specialties: Social Media, Emerging Media Platforms, Mobile Marketing,
Viral Marketing, eCommerce (online retail), Information Architecture,
Creative Direction, Interactive Strategy, Media Planning + Buying,
Lead Generation, Campaign Management, Analytics.

Mary Stenmark, Director of Sales, MSNBC

One of the most honored news organizations on television, online and mobile,
MSNBC is a leader in breaking news and original journalism. The largest distributor
of news, MSNBC.com alone reaches more people than any of the national daily newspapers. As Director of Sales for MSNBC, Mary Stenmark is responsible for digital cross-platform marketing and business development initiatives for Fortune 100 companies across the U.S. She and her team work with major brand marketers and their agencies to create and deploy unique experiences on multiple platforms that will resonate with key target audiences.

Specialties: Sales Management, C-Level Marketing Emphasis, Strategic Planning/Forecasting, Cross-Platform Marketing Solutions, Online Video, Mobile, Behavioral Targeting, Needs-based Selling Strategies, Goal Setting & Accountability, Digital & Offline Media, Branded Entertainment, Custom Program & Sponsorship Development

Julie Coulton, SVP Digital Media, Mullen

A seasoned interactive visionary, leader and innovator with more than
18 years of digital media, marketing and advertising experience.
Recognized for developing and executing integrated media strategies and marketing programs that increase sales for her clients. Julie is skilled at leveraging strategic business partnerships that build sales and maximize customer impact. Responsible for leading digital media planning and innovation efforts, she has worked at leading interactive agencies such as Mullen/MediaHub, 22squared, Razorfish/Avenue A and Digitas.
Her experience includes work on some of the largest interactive
clients including Toyota, SunTrust, Zappos, Expedia and AT&T Wireless.

Specialties:  Strengths include media planning and buying, business development, direct marketing, communication strategy, and customer acquisition.

Sharon Goldmacher, President, Communications 21

Sharon Goldmacher is a veteran in the marketing public relations
industry, beginning her career in Atlanta in 1987. She develops strategic-level, results-oriented marketing PR campaigns for clients in industries from consumer products and real estate to technology, sports and food/beverage. She’s the founder and owner of Communication 21 which specializes in interactive and social media marketing, public relations and online and offline design.

Specialties:  Strategy, crisis communications, media training, media relations, special event planning/execution, e-mail marketing
and online marketing services.

Stacy Williams, President, Prominent Placement

Stacy Williams’ extensive marketing experience laid the foundation for the creation of Prominent Placement, a full-service, award-winning Atlanta search marketing firm, in 2001. An expert on internet marketing solutions, Stacy is sought after nationwide as a regular speaker on search engine marketing, and is frequently published on the subject. As President of Prominent Placement, Stacy oversees the daily operations of the company, assuring that campaigns are managed with the highest quality and proficiency.

Prominent Placement leads the search engine marketing industry with its extensive marketing background, as well as attention to each and every client, educating companies on the value of effective, strategic search engine marketing in their overall marketing agenda.

Prior to her establishment of Prominent Placement, Stacy’s career spanned both coasts, serving at advertising agencies in both Los Angeles and Atlanta. Most recently, she spent nine years at the ad agency Kilgannon. A graduate of the University of California at Berkeley's Haas School, she received a B.S. in Business Administration, with an emphasis in Marketing. Stacy also received an M.A. in Communications Management from the University of Southern California's Annenberg School. She was a finalist for the Georgia Woman Entrepreneur of the Year Award for 2006.

Specialties: Strategic search engine marketing, including search engine optimization, pay-per-click campaigns (paid listings), link-building, optimized press releases, local search marketing and Internet Yellow Pages, search engine reputation management, web analytics and reporting.

Brad White, Principal and COO, (r)evolution

Brad helps large organizations reinvent marketing strategy
and innovation to create profitable growth. An experienced marketing and innovation practitioner and management consultant whose clients include world-class organizations such as The Coca-Cola Company, Procter & Gamble, PepsiCo, Boston Consulting Group and Brighthouse.

Specialties: Brand management, strategy and deployment.

Patrick Fitzmaurice, Partner, Capre Group

Patrick is a practical, insights driven, results oriented marketing
strategist. An analytic strategic 'story teller'. He has a proven ability to lead teams that formalize goals & strategies ... then accomplishes them. His expertise lies primarily in Shopper Marketing and works with numerous Coca-Cola brands.

Specialties: Business strategy, Insights development, Shopper marketing, Retail and CPG go to market execution.

Sherman Distin, Director of Acquisition & Retention, Instawares

Deeply trained specialist in interactive marketing strategies and tactics
including Pay-Per-Click, Natural Search Optimization, Comparison
Shopping Engines and Interactive Media. Maintains a working knowledge of the technical aspects of web design, web development and website maintenance with an eCommerce focus that delivers high performance and yield for his clients.

Specialties:  Interactive Marketing, eCommerce, SEO/SEM, Pay-per-click, Web development.

Chris Tuff, Futurist and Social, Emerging Media and Analytics Strategist

Chris is a Next Generation Platforms expert. He specializes in social
media and oversees research and strategy around emerging
technologies, media platforms and user behavior. Chris has worked at top interactive agencies such as 22squared agency and Moxie Interactive and with clients such as Verizon Wireless, 20th Century Fox, Garnier, Toyota, Lincoln Financial, Buffalo Wild Wings and Publix. Chris is also CEO of SneakySunday.com, a social entertainment and city guide site available in 60+ markets around the U.S.

Specialties: All things social media.

Brent Beatty, VP Search & Social Media Strategy, What’s Up Interactive

Brent assists clients in creating strategic Internet marketing programs
to increase website visibility and drive qualified, targeted sales leads.
His experience spans all facets of online strategy including search engine optimization, sponsored search campaigns, off-page optimization, affiliate marketing, online competitive analysis, online PR and conversion tracking. His clients include Coca-Cola, Verizon Wireless, Lanier Worldwide, Post Properties, Cbeyond, Georgia Lottery, ChoicePoint, Georgia Aquarium, Cox Enterprises, Fox Television, Twentieth Television and Oracle.

Specialties: Online Media Strategy, SEO/SEM, Affiliate Marketing, Online PR, Conversion Tracking.

Brett Barash, Digital Account Director, BBDO

Interactive Advertising Executive with extensive online strategy,
marketing, and design experience. Brett has managed and worked with large organizations such as AT&T, GM, Verizon Wireless, EarthLink, Coca-Cola, MasterCard, The Home Depot and UPS.

Specialties: Online Media, Web Strategy and Design, Online Marketing Innovation.

Mark Henneges, Media Director, Studiocom - Interactive Agency - a WPP company

Interactive marketing and media professional with over 16 years
in both the online and offline media space. Personally responsible for multi-million dollar digital media and interactive marketing campaigns for Fortune 500 companies. Current and previous work include brands such as Coca-Cola, Dunkin Donuts, Baskin-Robbins, McCormick Spices, Kimberly-Clark Healthcare and Kleenex.

Specialties: Online Media, Web development, SEO, SEM, Online
advertising and Marketing, Social Media, Campaign Management,
Web Analytics, CRM, Email Marketing, Business Development.

Olivia McKinsey, Digital Media Strategist, SEM and Direct Response Expert

Olivia specializes in online connections planning & strategy and has worked
at leading interactive marketing agencies such as Moxie Interactive, BKV
and Engauge. She has a deep understanding of the role of interactive marketing within product launches, messaging, direct response and SEM advertising campaigns. Experienced in leading media strategy for Fortune 100 clients and digital capabilities development for agencies.

Specialties: Online: Interactive Strategy (Display, search and website), Branding campaigns, Direct Response Campaigns, SEM,
Management (Campaign and Team), Website and Media analytics.

Ramon Arras, President, Whitebox Interactive

Ramón Arras-Rubio is a member of the Whitebox Interactive Advisory Board. In this capacity, Ramón oversees the development of Performance Measurement and Analytics tools. This suite of proprietary tools articulate and express attribution models for multi channel acquisition campaigns. In addition to providing leadership in the development of performance Marketing solutions and services, Ramón advises clients on campaign optimization strategies, social media measurement and the implementation of bespoke analytics solutions for public sector and non-profit organizations.

Ramón Arras-Rubio has over 20 years of experience delivering both strategic Marketing and interactive Marketing consulting services. Ramón has worked both as a Director and a consultant for major corporations. These corporations include, Soza International, Avaya, Cisco Systems, Netel, Unisys, Royal Caribbean Cruise Lines, MicroAge Technology Services, Kaplan University, and CBS Interactive. In addition, he has collaborated with leading interactive agencies, including R/GA, Razorfish, BGT Partners, SapientNitro, Ogilvy Interactive and Zeta Interactive.

Jerry Gentemann, President and Founder, Mobilize-USA

Founder of Mobilize-USA and Activate Japan – specialty mobile
marketing and consulting companies based here and abroad.
Jerry helps clients go beyond traditional advertising with experiential solutions using emerging mobile technologies to market brands. Formerly Chief Executive Director for BBDO as well as VP and Senior Creative Director at McCann Erickson, Gentemann has worked on clients such as The Coca-Cola Company, Mars, Mercedes, Pharmacia, L'Oreal, VISA, Gillette, Nestle, L'OREAL and Levi's, The Japan Ministry of Trade, Apple and Adidas.

Specialties: Mobile and experiential marketing, creative strategy and design.

Larry Weissman, Online Video Marketing Expert, VideoEgg

Weissman’s career includes more than 25 years of sales, sales
management, business development and executive level positions.
He has developed client acquisition and sales plan execution strategies for several sales organizations and has been instrumental in the development of vendor-client relationships with Coca-Cola, The Home Depot, Lands’ End, Fidelity Investments, NAPA Auto Parts, Visa, and many other Fortune 500 companies. Larry was the founder and President of Paradigm Direct Marketing, a Direct Response Agency based in Atlanta. In the early 90’s starting with limited capital Larry grew Paradigm into a leading Direct Response Agency
with many nationally respected clients.

Specialties: New Business Development results. Acquiring new business
from new clients. Building highlyproductive sales teams for early to mid
stage companies and companies in transition.

Tracy Frank, Viral and Word of Mouth Marketing Specialist

Premier sales and marketing executive with 22 years of extensive experience
in new product introduction, development of marketing plans, sponsorship
opportunities, activation, word-of-mouth and social media. She currently is an executive at BzzAgent, the leading WOM and Viral Marketing company in the country.

Specialties: Word-of-Mouth, Next Generation Marketing,Emerging Media,Digital Media,Alternative Media, Sponsorship, Advertising,Sports Marketing.

Alison Sheehan, Broadcast and Syndication TV Sales Expert

Broadcast Media and Marketing Executive with 15 years
Sales Management experience with companies such
as ABC Television, Radio Disney, Carsey Werner Distribution.
Local TV station marketing, research, production,
commercial producer and director.

Alison Sheehan’s Specialties: Sales training, Broadcast operations, broadcast sales, broadcast marketing, broadcast production, broadcast on-air promotions, broadcast syndication, local and national spot television sales, communications, employee management, project management.

Greg Carter, Director of Research, Compete/TNS research company

Greg has years of experience with 3rd party research resources
that measure digital media.He helps his clients use research to help define target audiences, optimize campaigns as well as provide analytics and learnings to validate success of your interactive campaigns. Greg was also a marketing executive at AT&T and Bellsouth.

Specialties: Traditional and Online Research, Analytics and Metrics.

Holly Williams, Managing Director/TNS Media Integration, Compete/TNS research company

Holly is a sales and marketing professional with experience and
accomplishments in direct selling, sales and marketing management,
new product development and high level corporate consulting.
She has a solid record of success with media companies, media research companies and traditional advertising and marketing organizations. Accomplished speaker and presenter who functions effectively in both large and small corporate environments. Holly has worked at companies such as Simmons/Experian, comScore and Arbitron. 

Specialties: Online and Traditional Media Market Research, Strategic Selling and Advertising Strategy.

Maria Goldsholl, Chief Operating Officer, MomCorps

Seasoned Sales, operations and human resource executive
with significant experience in both large corporate and small
entrepreneurial settings at companies such as The Weather Channel,
Turner Broadcasting and Cartoon Network.Maria is COO of MomCorps, a recruitment agency based on work/life balance for highly trained professionals in a variety of industries and disciplines.

Specialties: Executive Search, Sales, Recruiting, Management, Operations, Human Resources, start-up growth, Franchise development, Franchise Operations and Public speaking engagements.

Cameron Cramer, President/Executive Recruiter, Research Guru, Marketing Intelligence Professionals

Cameron is the founder of Marketing Intelligence Professionals.
His company specializes in the recruiting and
placing of research professionals.This includes placing experts within quantitative and qualitative marketing research, advanced analytics, database analytics and business intelligence, web analytics and search engine optimization, secondary, syndicated and competitive intelligence. Prior to starting his company, Cameron was a corporate market researcher and business development expert for companies such as LogistiCare, Polaris Marketing Research and Knowledge Networks. His experience includes constructing deep alliances with corporations such Unison, Aetna, Blue Cross/Blue Shield and Coventry.

Specialties: Online and offline research and analytics, executive recruiting in the research field for corporations and advertising agencies.