Firecracker Digital Institute


SOCIAL MEDIA MARKETING 201: Brand Writing and Communication for Social Media Platforms


Communication and writing expertise is critical to the success of Social Media marketing. For greatest impact, the back and forth flow of conversation between your brand and your audience needs to be genuine, engaging and relevant. Additionally, how you write and present your brand will vary depending upon the platform used as well as your Social Media strategy and goals.


This course is designed for those who actively manage communication between the brand and their audience on Social Media platforms. Social Media writers and public relations professionals will explain the theory and thinking behind great communication and how to use it to drive positive brand perception and sales impact.

 

This course provides training for Social Media
communication managers and writers and will cover:

  • The Social Media landscape, its
    impact and opportunities for marketers
  • Creating your brand’s Social Media communication
    strategy
  • Communication styles for specific
    platforms and audiences (Facebook,
    MySpace, YouTube, LinkedIn…)
  • Resource and research tools
 space
  • Social Media etiquette
  • Case studies
  • Class reading assignments
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Need more information or have
comments? Click here to contact
us.

 

Who should take this course?

Anyone involved in Social Media communication, writing and public relations:

  • Writing and Public Relations students wishing to apply their talent to Social Media marketing
  • Public Relations professionals
  • Agency or client-side personnel who handle their brand’s day-to-day Social Media communication
  • Those considering a career in Social Media writing and communication

Upon completion of this course, you will have received:

  • Official Firecracker Digital Institute certification and diploma as a trained Social Media Communications Manager
  • A Social Media writing and communications portfolio of work you’ve created and deployed for actual clients
  • Firecracker Digital job counseling, recruiting and outplacement services
  • Networking opportunities and one-on-one contact with our expert marketing and ad agency faculty
  • Communications training manual and reference/resource guide

 

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Costs, Schedules and Dates

Session Length Cost
2 days + online training

Course: $2,750
Books & Materials:
$95

 

Next Session will be in…
City:  Atlanta, Miami and Charlotte
Dates:  Week of March 14, 2011 and week of March 21, 2011
Sign Up Today!
Note: Private training sessions for your company are available upon request. Contact Alison at ASheehan@firecrackerdigitalgroup.com for more information.

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