Firecracker Digital Institute


SOCIAL MEDIA MARKETING 301: Becoming a Social Media Management and Strategist Expert


For forward-thinking marketers, Social Media has become the number one method of building a brand’s credibility among current and potential customers. For the first time, advertisers can hear and join the conversation about their brands -- as well as their competitors’ -- and respond. Platforms like Facebook, Twitter, foursquare, YouTube and LinkedIn offer companies unprecedented opportunities to boost their selling power among consumers through the social graph.


This course is designed for anyone who wishes to gain a comprehensive, expert level understanding of Social Media marketing as well as the analytics being used today to validate success. You will learn from Social Media experts using hands-on training and project work. Most importantly, learn the key business aspects of Social Media marketing and how you can utilize them to sell more products and services.

 

This course provides expert level training
in Social Media marketing and management:

  • The Social Media landscape, its
    impact and opportunities for marketers
  • Integration into the holistic marketing mix
  • SM marketing strategies and metrics
  • Platforms and audiences
  • Business etiquette
  • Resource and research tools
  • Writing tips for Social Media
  • Organic versus Paid SM
  • SM marketing maintenance
 space
  • Data mining and analytics
  • Post-campaign validation
  • SM insight application
  • Class reading assignments and projects
  • Development of your
  • personal Social Media portfolio of work
  • Ignite and amplify
    ----------------------------------------------
    Need more information or have
    comments? Click here to contact
    us.

 

Who should take this course?

Anyone who wants to become a Social Media Management expert:

  • Students wishing to enter the Social Media Management field
  • Agency or client-side Social Media Managers who desire a
    much deeper understanding of the discipline
  • Traditional or interactive agency professionals
  • Media Salespeople

Upon completion of this course, you will have received:

  • Official Firecracker Digital Institute certification and diploma as a trained Social Media Management Expert
  • A Social Media portfolio of work you’ve created and deployed for actual clients
  • Firecracker Digital job counseling, recruiting and outplacement services
  • Networking opportunities and one-on-one contact with our expert marketing and ad agency faculty
  • Training manual and reference/resource guide

 

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Costs, Schedules and Dates

Session Length Cost
5 days + online training

Course: $2,600
Books & Materials:
$95

Next Session will be in…
City:  Atlanta, Miami and Charlotte
Dates:  Week of March 14, 2011 and week of March 21, 2011
Sign Up Today!
Note: Private training sessions for your company are available upon request. Contact Alison at ASheehan@firecrackerdigitalgroup.com for more information.
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